True North College Advisors

True North College AdvisorsTrue North College AdvisorsTrue North College Advisors

True North College Advisors

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Empowering Students to Determine Their Path

Empowering Students to Determine Their PathEmpowering Students to Determine Their PathEmpowering Students to Determine Their Path

Navigate your college journey with confidence and understanding

Experienced advisors that make you and your story the center of the college search and admissions process.

About True North College Advisors

Our Story

Our Promise

Our Promise

We (Dean & Pedro) met as Admissions Counselors for Bates College in 1993. We learned the process from the inside. As our careers evolved, we remained focused on developing people for the past thirty+ years and have reunited to create True North College Advisors.

Our Promise

Our Promise

Our Promise

  We will take an interest in you, the student, first and then work to help you define and achieve your college goals.  We will help demystify an unnecessarily complex college application landscape and empower students to take control of their futures.

Our Process

Our Promise

Our Process

  The college search is a unique experience that challenges teenagers to know themselves and make difficult decisions. We will give individual attention, ask questions, listen carefully, and help craft a personal narrative that delivers the best outcomes.

Discover Your True North Advisors

Dean Jacoby

Dean Jacoby

  • 30+ years college admissions & counseling
  • Director of College Guidance at Choate Rosemary Hall, Princeton Day School, & Albuquerque Academy
  • 5000+ students counseled
  • Served on the Counselor Advisory Board at Colorado College, Vassar, & Minerva
  • Spotlighted by the NACAC
  • Coached high school soccer, wrestling, and basketball, winning 5 Boys State Soccer championships
  • Featured speaker/podcast guest

Pedro Gutierrez

Pedro Gutierrez

  • 10+ years in admissions at Amherst, Bates, and Duke's Fuqua School of Business
  • Former Independent College Counselor
  • 20+ years leading high-performing teams at Microsoft
  • Certified Coach for Leaders; selected to develop managers at Microsoft
  • Co-Chair of Microsoft Mentoring Programs
  • Executive Mentor at UW Foster School of Business
  • Coached college Water Polo teams, Youth Soccer, & Basketball

Our Services

For Underclassmen

For Underclassmen

For Underclassmen

This is the time to build "your story".

A family meeting and quarterly check-ins to discuss course selection, extracurricular activities, and programs that can best position you for future success.

For Juniors

For Underclassmen

For Underclassmen

The most important year of your college search: In bi-weekly meetings, we hone your personal story, implement a standardized testing plan, create a college list, and solicit teacher recommendations.

For Seniors

For Underclassmen

For Seniors

The culmination of your efforts is crafted into a story to share with the schools on your list. 

We guide you and your family through every part of the application process, keeping all focused and informed.

Testimonials

Contact Us

True North College Advisors

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